Breaking Your Brand into the International Market

If you are trying to break your brand into the international market, you’ll know that it can be tough. However, if you’ve already established a small- or medium-sized company in your own home country, there’s no doubt that you have invaluable experience in how to make a business work.

In order to ensure success in other areas of the globe, you’ll need to think carefully about your strategy. Do you understand your target market? Have you done your research? Have you hired a strong team? Are you trying hard to build relationships with other local markets? Have you always got your goals at the forefront of your plan?

Below you will find some of the problems you might face when trying to break into the international market, along with some ideas on how you can overcome them.

Being ready

Is your brand truly ready to go global? Have you got a solid plan in place? If you are worried about expanding outwards due to the global pandemic, you might not necessarily need to be.

According to a report by consulting firm Globalization Partners, many businesses have been undeterred by COVID-19, and are instead adapting, planning and pushing forward with their new international operations.

Having a solid website

No matter whether your business sells a single product or offers an array of different services, the first place your customers will want to go is your website. As your site is something that can be seen across the world, it’s vital that you get this right.

Your website is fundamental and will be used to attract new customers and clients. So, to give your company the best opportunity to rank in the countries you are expanding to, it might be worth asking an experienced international SEO agency for help in order to get it up-to-scratch.

An SEO agency can help optimize your site so that your customers can easily find what they are looking for. While your company might be ranking for search terms on your own home soil, that might not be the case when it comes to expanding, as what works in one country might not work in another — even if that country uses a common language.

“If you have plans for global expansion, it’s vital that you know what your customers want, as well as the search terms that they will be using to look for these things,” explains Chris, Head of International SEO at London-based digital marketing agency, Ingenuity Digital. “With the right marketing strategy, technical know-how, and off site SEO, you can give your brand a better opportunity of reaching your target areas across the globe.”

Facing a language barrier

Opening up your brand to different countries may result in you coming face to face with a language barrier. Again, hiring an SEO agency can help you overcome this.

Many agencies have a team of in-house staff that can speak a whole host of languages from Spanish to German. These extremely useful translation and “cultural optimization” services can allow you to reach even more potential customers, and your brand may then be able to post content with the correct dialect and terminology for your target users.

Not knowing enough people in the area to promote your business

In order to get your brand seen and heard internationally, you may want to make use of local blog websites and well-known influencers in the area. Once you have local publications and trusted individuals talking about your brand positively, it could help your sales soar.

This is another way in which an SEO agency may be able to help you. Their outreach team can create a list of bloggers that they can then send your products to, or ask for coverage in a blog to help with exposure for your site. It’s a brilliant way to get people talking about you.

Take your business to the next level confidently by hiring an experienced team of technical SEO specialists, international outreach professionals, and writers. Once you have an experienced SEO agency in place, you’ll have a better opportunity to help your company expand internationally.

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