5 Tips to Get More Followers on the ‘Gram

When it comes to growing your Instagram account, there are so many people peddling information and strategies that they will only give you at a premium rate.

Really, growing your Instagram account isn’t a quick win, but thankfully, the fail-safe methods of developing your following are free of charge, well, mostly. If you are wanting to grow your Instagram account in 2021, here are our 5 tips to get more followers.

Quality Content

The strength of content can never be under played. Look at all of your favorite Instagram influencers; their content is always of a high quality, so yours needs to be too.

Gone are the days of just putting up any old image as a place holder if you haven’t been on a shoot for a while. You need to make sure each upload is as good as, if not better than, the last. This way, you will keep your current audience engaged and new ones will be interested in what you have to offer them.

One of the best pieces of advice we have seen when it comes to content is banking. Banking content means that when you are having a particularly good shoot, you take and save more images than you need. This means that you can always post up a throwback if you’re thin on the ground for good content.

Knowing Your Audience

When it comes to Instagram it pays to know your audience. Whether you have a fitness related page aimed at women or you have a kitsch design company, knowing who your audience is will pay dividends. People are creatures of habit, so you will want to use the analytical tools and understand where your primary audience are located and what their most active times are.

Once you’ve worked this out, you can then post at their most active times. This means that your content gets the best chance at reaching your primary audience, which can increase its chance of being put on the explore page.

Engagement

One of the best ways to grow your following in a stable and sustainable manner is through audience engagement. Users love feeling validated by other users, so why not dish out those feelings? Find people that match your target audience or demographic and engage with their content, in return they will do the same for you.

This increased engagement on your feed will increase your follower-to-engagement ratio, which is the algorithm Instagram uses to work out whether or not other users will like your content.

The better this ratio, the higher the chances of Instagram showing it on the explore page. A good metric for this ratio is that the total number of Instagram likes on your post should be 10% of the follower number, the higher the percentage the better.

Collaboration

If you are operating in a very small niche or market segment, why not work with an influencer who is operating in the same sphere? You can collaborate across both of your networks and grow your following organically. Before you settle on any influencer, you want to make sure you are working with one that matches your values. Inconsistent values and messaging can cause an audience to lose interest, so good collab selection is key.

Organic Growth Service

We appreciate that a lot of these strategies take time and if you don’t have a lot of time, then why not look to utilize an organic growth service?

This is different from buying Instagram followers, as you are buying a strategy which builds on itself. A good growth service will work with you to understand your audience and target market and then engage with them on your behalf. The more accounts they engage with, the more your follower number increases.

A good organic growth service isn’t cheap, but the efforts of the service compound over time and can really get your feed and your content in front of the people that you want to see it.

Wrap Up

When it comes to growing your Instagram account, you don’t need to pay people for the secret formula.

A lot of the work you can do yourself for free and with a bit of persistence and consistency, you will be able to get the results you want. If you are short on time, then you can look to use an organic growth service that can help you realize your Instagram growth dreams.

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